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‘Tis the season for savings and as students prepare for the winter break, college bookstores have a great opportunity to spread some holiday cheer of their own through festive promotions. Take advantage of our Retail Connection blog to explore some innovative ways in which you can use the holidays to create new promotions for students.

Consumer research shows that 45% of shoppers will buy items for themselves while making purchases for their friends and loved ones. Offering discounts is a great incentive for people, and these discounts can be tied to your products as well as the weather conditions. Apparel can have standing discounts on snow days and cafes can offer discounted hot drinks to encourage students to stop in.

Collaborate with student organizations to host holiday events at your bookstore. You could invite an a cappella group to perform holiday songs or a cooking club to offer seasonal treats. These events can create a sense of community and attract more students to the store.

The holiday season also means finals season, so extending store hours for students who have busy schedules can help students shop stress-free. Accommodating students’ needs is a great way to encourage them to stop in after late study sessions or early morning classes.

Engage with students on social media platforms by running holiday-themed contests and giveaways. Encourage students to share their favorite holiday memories or campus traditions. Using hashtags and encouraging students to tag their friends can help increase the visibility of these promotions.

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