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DECORATE YOUR STORE
The first step to getting your college bookstore ready for the holidays is to transform it into a festive and warm atmosphere. With eye-catching decorations like twinkling lights, wreaths, and a festive window display, it’s easy to attract students to stop into your store. You can even consider using your school’s colors and mascot into your decorations to foster a sense of campus pride.
USE HOLIDAY DISCOUNTS & SALES
‘Tis the season for sales and discounts! Offer a “12 Days of Savings” event or a “Holiday Countdown” sale to keep customers intrigued and wanting to visit your store.
FOCUS ON CONVENIENCE
The best part of university bookstores is their convenience for students. Being easily accessible to students is already a plus, but offering online ordering and curbside pickup options for students and staff who prefer contactless shopping is a great way to emphasize your convenience for holiday shopping.
GIVE BACK TO THE COMMUNITY
Embrace the spirit of giving by organizing a charity drive or fundraiser, encouraging customers to donate non-perishable food items, winter clothing, or books to those in need, or offering discounts to customers who participate in charitable activities.
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